Happy Independence Day & Search Logos
Happy July 4th everyone! I wanted to share with you some of the logos from across the industry and let everyone know that we won't be posting much here today. So see you all Monday and enjoy the day!
Here a collection of logos from the search industry for July 4th:
Jul. 4, 2008 at 9:56am ET
By Barry Schwartz
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See Related Stories In: Ask: General, Google: Logos, Microsoft: General, Search & Society: General
Google Uses 613 Words About Adding 1 -- Privacy -- To Its Home Page
Google's finally added a privacy link to its home page, explaining in 613 words why the company apparently can't have more than 28 words on its home page. So important is this number that adding the privacy link was an issue that had to go up two Google's cofounders. Please. On the same day that the privacy of Google's YouTube users was seriously threatened, what Google needed more were 613 words from one or both of the founders saying the company would take every step to protect its users. But on that subject, nada.
Jul. 4, 2008 at 9:03am ET
By Danny Sullivan
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See Related Stories In: Google: Critics, Legal: Privacy
Google: Expects Viacom Will Take YouTube Data Without User Info
Since writing my WTF! US Court Declares You Have No Privacy On YouTube article, more information has come out suggesting that Google will be able to turnover information to Viacom about what's watched on YouTube without having to say who exactly who was watching it. Nor, does it seem, that Viacom itself wants that level of detail. So perhaps a bullet will be dodged on the privacy front. More below, including some direct answer from Google.
Jul. 3, 2008 at 6:10pm ET
By Danny Sullivan
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See Related Stories In: Google: YouTube & Video, Legal: Privacy
SearchCap: The Day In Search, July 3, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Jul. 3, 2008 at 3:05pm ET
By Barry Schwartz
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See Related Stories In: SearchCap
Hitwise: Yahoo Properties Get More Traffic From Google Than Yahoo Search
In a way it should come as no surprise that most of Yahoo's own properties get more traffic from Google than from Yahoo Search, according to Hitwise. I would guess that's also true for Microsoft (though I'll wait for the blog post to confirm that).
Jul. 3, 2008 at 11:34am ET
By Greg Sterling
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See Related Stories In: Stats: Hitwise
How To Do A Google Reinclusion Reconsideration Request
Mariya Moeva and Bergy Berghausen of Google posted an excellent step by step instruction manual and video on when and how to submit a Google request for reinclusion in Google. In short, the steps are as follows:
(1) Login to Webmaster Tools and check for any crawl errors, such as "URL unreachable" or "URLs restricted by robots.txt" errors. If you find those errors, dig deeper and see if you can open up those access errors. If those are not your issues, proceed to step two.
(2) Check in Webmaster Tools the Message Center for any notifications of site issues. If there is something there, then follow those recommendations.
(3) Then you want to review the Webmaster Guidelines and patch up any issues with your site that may have caused your site to be deindexed form Google.
(4) Finally, go back to Webmaster Tools and submit a "reconsideration request," but only after you are confident your site is in compliance with Google's Webmaster guidelines.
Jul. 3, 2008 at 8:19am ET
By Barry Schwartz
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See Related Stories In: Google: SEO, Google: Webmaster Central
WTF! US Court Declares You Have No Privacy On YouTube
You have no privacy on YouTube. So effectively declared a US judge yesterday. And now somebody in the US government better stop grandstanding about search and privacy protection and actually get some laws enacted now. Yesterday's move might be the ultimate incentive, as US politicians realize that what they've watched on YouTube may now be open season.
I can appreciate Viacom's concern over copyright infringement on YouTube. But yesterday's ruling (PDF file) that it should be provided with data about EVERYONE who has used YouTube, including what they watched, is alarming. Viacom itself should do what the court did not and limit the data it takes.
Jul. 3, 2008 at 8:18am ET
By Danny Sullivan
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See Related Stories In: Google: YouTube & Video, Legal: Privacy
Small Business Success Stories: What We've Learned So Far
A baker, a guitar teacher, a florist, and a real estate agent: Those are the four small business owners I've profiled in this space recently. Before I continue with more online marketing success stories, this seems like a smart time to step back and see what we've learned to date. Listening to the experiences of others can be a great learning tool, especially when those small business owners have gone down paths you've been hesitant to try, or maybe didn't even know existed.
The four small business owners you've read about have very different stories and backgrounds, but as the interviews revealed, those stories provide some common advice for any small business trying to succeed online.
Jul. 3, 2008 at 7:41am ET
By Matt McGee
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See Related Stories In: Small Is Beautiful
SearchCap: The Day In Search, July 2, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Jul. 2, 2008 at 4:26pm ET
By Barry Schwartz
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See Related Stories In: SearchCap
Google Brings Voice Search To Maps On Blackberry Mobile Phones
Today Google announced a download that enables voice search for Google Maps on Blackberry devices. This is very much like the existing Windows Live Search for Mobile service with voice or Tellme for Blackberry devices (also Microsoft). Yahoo also recently integrated Vlingo's speech technology into oneSearch.
Jul. 2, 2008 at 2:01pm ET
By Greg Sterling
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See Related Stories In: Google: Maps & Local, Google: Voice Search
Microsoft Preparing "Another Run" At Yahoo As Justice Dept. Begins Formal Investigation Of Google-Yahoo Search Deal
Yesterday, after Microsoft announced it was buying semantic (or "natural language") search engine Powerset, reporters asked the question: was this deal motivated by Redmond's failed run at Yahoo? The two deals are and aren't related. If the Yahoo acquisition had happened Powerset might not have, but Microsoft didn't buy Powerset because it failed to buy Yahoo.
Wait a minute. The Wall Street Journal reports this morning that Microsoft is about make "another run" at Yahoo and is rounding up partners to help.
Jul. 2, 2008 at 8:40am ET
By Greg Sterling
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See Related Stories In: Microsoft & Yahoo Merger
Ask.com Drops Map Product & Outsources To Microsoft Virtual Earth
The LiveSide Blog reported that Chris Pendleton,Virtual Earth Evangelist posted the news that Ask.com has now dropped their own mapping product for Microsoft's Virtual Earth.
Virtual Earth can now be found on Ask Maps, Ask City, and within Ask's search results as Smart Answers. It is a shame to see Ask.com dissolve the mapping service, but it really comes as no surprise to me as they continue to cut costs and outsource innovation to other companies.
Jul. 2, 2008 at 8:31am ET
By Barry Schwartz
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See Related Stories In: Ask: Maps, Microsoft: Live Search Local
Paid Search Ad Copy: Kicking It Up A Notch
Think about paid search. How would you describe it?
Slow? No way.
Cheap? Hardly.
High Stakes? You bet.
Paid search is a marketplace where every day, every hour—hell, every minute—counts. And costs. Cluttered and convoluted, it forces search marketers to grasp on to every advantage they can get. Not surprisingly, ad copy tops that list. But the question is, are you fully capitalizing on yours? If not, perhaps it's time to kick it up a notch.
Jul. 2, 2008 at 8:30am ET
By Robert J. Murray
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See Related Stories In: Brand Aid
Mr. Search Marketer Goes To Congress (Part 2)
Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I'm glad I didn't because I probably would have freaked out. We had fun, saw the sites and we met some really smart people (all the Congressional and Committee staff). Makes me feel better about the folks getting things done in D.C. I met a couple of lobbyists, too.
I didn't realize that lobbyists help Congress the way they do. I always had this vision of a cigar-chomping good ole boy buying round after round of drinks, but these folks weren't like that at all. Funny thing is, lobbying looks an awful lot like search engine optimization.
Jul. 2, 2008 at 7:45am ET
By Rob Snell
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See Related Stories In: Search & Society: General
Total Search Marketing, Part 1
It's been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the fact that it outperforms nearly all other types of online marketing.
Jul. 2, 2008 at 7:13am ET
By Paul Bruemmer
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See Related Stories In: In House
SMX East in NYC -- Save the Date
6 Essentials for Search Marketing Success
- Increase traffic with SEMaware design and copy
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Don't miss Search Marketing Expo -- the "must-attend" internet and search marketing event of the year on the East Coast. Your satisfaction is guaranteed.
Jul. 1, 2008 at 5:34pm ET
By Search Engine Land
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Local Search... Beyond Pizza and Plumbers
Consider these statistics:
- As much as $500 billion in offline purchases was influenced by the internet in 2007 (eMarketer)
- 89% of consumers making in-store purchases in key categories have conducted research online (BIGResearch)
- 82% of people using local search sites followed up with an offline action, e.g. in-store visit, phone call (TMP Directional Marketing)
Jul. 1, 2008 at 5:10pm ET
By Search Engine Land
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See Related Stories In: SEM Industry: Conferences, SMX & SMN Alerts
SearchCap: The Day In Search, July 1, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Jul. 1, 2008 at 4:12pm ET
By Barry Schwartz
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See Related Stories In: SearchCap
The Long Road To The Debate Over "White Hat Cloaking"
I really hate arguments over cloaking. Like really hate them. But Rand Fishkin recently did a chart outlining the degrees of "safeness" to cloaking that in turn riled up Google's Matt Cutts in comments there. No doubt others at search engines also dislike the idea that any cloaking is "white hat." So I wanted to revisit some of the things that Rand outlined about cloaking plus the guidelines Google updated last month. Over the years, content delivery methods that were once considered cloaking have become acceptable. This is a look what those are and how we need a new name for them.
Jul. 1, 2008 at 3:13pm ET
By Danny Sullivan
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See Related Stories In: Google: SEO, SEO: Cloaking & Doorway Pages
Official: Microsoft Buys Powerset
Consistent with the rumors last week, Microsoft confirmed today that it has acquired Powerset for an undisclosed amount (speculation put it at around $100 million). The company was reportedly valued at just over $40 million. It appears that Microsoft was motivated to acquire Powerset as much or more by the team as it was any of the search technology. Danny provided his initial impressions of Powerset when the site came out of private beta.
Jul. 1, 2008 at 2:42pm ET
By Greg Sterling
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See Related Stories In: Microsoft: Business Issues, Microsoft: Live Search
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